Have you ever felt like the photography world keeps
turning, turning and turning, and turning, and you are not moving on? Taking
into account how fast the technology evolves and photography trends change, we
can assure that you are not the only one feeling like this. As new techniques
and styles emerge, you might sense the urge to do a 180-degree turn, but before
you do that, we have only one thing to say: Don’t.
Trends might come and go, and in the end, you are
able to offer your personal style. There are a few reasons why you should keep
up with photography trends, none of which include jumping into them blindly.
The Not-To-Miss Trends
Staying up-to-date on what is going on in the
industry can be a great source of inspiration. This may even introduce you to
new creative concepts that you have never tried or known about before.
Ingredient Roll-Call
This will definitely entice you to grab the packet
A prominent trend in product photography is one that
goes hand-in-hand with the growing demand for brand transparency. This involves
integrating visually appealing pictures that speak out the ingredients present
in a specific product. An example of this can be seen with ‘eco ORGANICS –
Certified Organic Knot.’ The packaging highlights the ingredients that take out
the mystery of figuring out what is inside the packet.
Colours can be magical
Undoubtedly, the color will play one of the colossal
trends in 2019. While this has also been true for previous years, however, 2019
may show something different. Vibrant, electric colors are likely to take the
front seat as they communicate a clear, eye-catching, and strong message of
strength and individuality for individuals and brands alike. Visually, we can
expect to see brighter and louder colors being used throughout the year to
garner attention from image sensitive users on platforms like blogs, social
media, and marketing communications.
Cut-Outs with an Artistic Appeal
For those brands looking to stand out in a typical
way, another popular trend is to incorporate product photography in an artistic
manner. This can be achieved by utilizing cutout imagery along with other
patterns or graphics.
Cutout images can be appealing
Light Them Up
Lighting is the key to your amazing product images. It
is a photographer’s best friend when it comes to achieving the right aura for
their next great shot.
You could have the best camera in the world, but if
you do not have great lighting, you won’t be able to have attention garner
photos. Natural lighting is quite cheap and easy. A set-up near the window is
the best option as you can use the sun as the direct source of light. However,
keep in mind that the sun’s color and intensity keeps on changing throughout
the day, so an organized and quick shoot is crucial for consistent photos.
Artificial lighting is the more difficult and
expensive option but will work better for larger products and you will have a
lot more control over the results. Colorful fairy lights are also a staple when
it comes to creating dreamy product photographs.
Take It to the Streets
Street photography is a genre that is challenging to
master and often overlooked. It requires an eagle eye for turning ordinary
everyday scenes into extraordinary visuals and a super-fast finger on the
shutter. It is a brilliant opportunity to capture the irreplaceable moments of
magic that comes from the traditions, cultures, and happenings of wherever you
may be. Check out bustling community areas like public places, IT Park, or
large-scale events to snap some awesome shots.
Isn’t it awesome?
So what photography trends are you excited to pick
up or try out in 2019? Don’t forget to share your thoughts with us.
